Case Study 06 / 27Business Development / Strategic Planning / Data Analytics

Go Get Analysis & Client Engagement Platform

Developed a Power BI 'Go Get' matrix mapping the likelihood of proceeding (Go) against winning (Get) across industries and clients.

Problem

BD lacked a real-time mechanism to evaluate project pursuits and calculate win probabilities.

Solution

Developed a Power BI 'Go Get' matrix mapping the likelihood of proceeding (Go) against winning (Get) across industries and clients.

Impact

Enabled teams to visualize risk vs reward, prioritizing high-value, high-probability projects.

A Executive Summary

Overview

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Project No.

06

Client / Org

PT. Petrosea Tbk

Role

BD Analytics Lead

Year

2026

Location

Head Office

Discipline

Business Development Intelligence

A real-time Go Get Analysis dashboard digitizing project pursuit, mapping historical client data (2025–2026) into a probability matrix.

Overview — Project Exhibits1 image · add up to 06.12

Go Get Analysis & Client Engagement Platform — exhibit 06.1 — PT. Petrosea Tbk · 2026 · Exhibit 06.1

B Outcomes

Strategic Business Impact

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01

Opportunity Prioritization & Risk Mapping

A scatter-plot correlating Probability of Go against Get, isolating 'sweet spot' projects (Stockpile & Jetty, BESS).

02

Client & Industry Benchmarking

Segmented pursuit data across verticals and clients (Freeport Indonesia, Barito Group, Pakistan, PNG).

03

Comprehensive Pipeline Visibility

Centralized the BD lifecycle from budgetary estimates and cultivation to active tenders.

C Delivery

End-to-End Ownership & Technical Execution

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01

Data Integration & Modeling

Aggregated CRM data and bid results, translating sentiment into quantified Go/Get percentages.

02

UI/UX & Business Intelligence

A bubble chart where size represents Project Value, with Client/Industry slicers.

03

Strategic Change Management

Standardized the Go Get procedure, embedded into weekly BD strategy meetings.

Power BIWin ProbabilityPipelineBubble MatrixBD Strategy

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Reko Diq Project Control & Executive Reporting Dashboard

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Go Get Analysis & Client Engagement Platform

Overview

Strategic Business Impact

Opportunity Prioritization & Risk Mapping

Client & Industry Benchmarking

Comprehensive Pipeline Visibility

End-to-End Ownership & Technical Execution

Data Integration & Modeling

UI/UX & Business Intelligence

Strategic Change Management

Reko Diq Project Control & Executive Reporting Dashboard

Business Development Tender Summary & Pipeline Command Center