Case Study 24 / 27Transport Engineering & Economics / Discrete Choice Modeling / Stated Preference Analysis

Master’s Dissertation: Travel Behavior & Stated Preference Impacts of Road User Charging

Conducted an empirical investigation into Road User Charging (RUC) across Glasgow, Bristol-Bath, and Birmingham.

Problem

Understanding how urban populations adapt travel choices under road pricing required rigorous behavioral modeling.

Solution

Conducted an empirical investigation into Road User Charging (RUC) across Glasgow, Bristol-Bath, and Birmingham.

Impact

Policy-relevant insights on mode switching and demand elasticities across income tiers.

A Executive Summary

Overview

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Project No.

25

Client / Org

Imperial College London

Role

MSc Researcher

Year

2024

Location

United Kingdom

Discipline

Engineering & Academic

For my MSc dissertation at Imperial College London, I investigated the behavioral impacts of RUC across three UK agglomerations.

Overview — Project Exhibits2 images · add up to 25.12

Master’s Dissertation: Travel Behavior & Stated Preference Impacts of Road User Charging — exhibit 25.1 — Imperial College London · 2024 · Exhibit 25.1

Master’s Dissertation: Travel Behavior & Stated Preference Impacts of Road User Charging — exhibit 25.2 — Imperial College London · 2024 · Exhibit 25.2

B Outcomes

Strategic Business Impact

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01

Multi-City Behavioral Comparison

Evaluated SP survey data across Glasgow, Bristol-Bath, and Birmingham.

02

Choice Modeling Architecture

Calibrated Multinomial Logit and discrete choice models.

03

Socio-Economic Elasticity Mapping

Analyzed how income and vehicle ownership moderate sensitivity to pricing.

C Delivery

End-to-End Ownership & Technical Execution

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01

SP Survey Design & Visualization

SP matrices visualized in Power BI, with Sankey diagrams mapping transition paths.

02

Econometric Modeling in R (Apollo)

Discrete choice routines using R apollo across alternatives (Car+RUC, PT, Cycling, Walking).

03

Sensitivity & Elasticity Analysis

Convergence outputs and t-ratios quantifying elasticities across income tiers.

Discrete ChoiceStated PreferenceR ApolloPower BIElasticities

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Detailed Engineering Design (DED) Support & Highway Alignment Modeling

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Master’s Dissertation: Travel Behavior & Stated Preference Impacts of Road User Charging

Overview

Strategic Business Impact

Multi-City Behavioral Comparison

Choice Modeling Architecture

Socio-Economic Elasticity Mapping

End-to-End Ownership & Technical Execution

SP Survey Design & Visualization

Econometric Modeling in R (Apollo)

Sensitivity & Elasticity Analysis

Detailed Engineering Design (DED) Support & Highway Alignment Modeling

Heathrow Surface Access Demand Generation & Non-Private Transport Assessment