Furqon E. Muhammad← Portfolio
Case Study 01 / 27Market Intelligence / Business Intelligence / Data Engineering

INAPROC Market Intelligence & Competitor Benchmarking Platform

Engineered an end-to-end data pipeline and Power BI platform from scratch, aggregating 30.29K tenders across 18 government institutions (2022–2026).

01 — Business Development IntelligenceINAPROC Market Intelligence & Competitor Benchmarking Platform
PT. Petrosea Tbk · Head Office · 2026
Problem

Fragmented public procurement data obscured visibility into a Rp475T EPC market, limiting strategic positioning, competitor analysis, and Joint Operation (JO) targeting.

Solution

Engineered an end-to-end data pipeline and Power BI platform from scratch, aggregating 30.29K tenders across 18 government institutions (2022–2026).

Impact

Empowered Business Development with dynamic competitor benchmarking and targeted JO positioning, driving change management toward data-led bidding strategies.

INAPROC Market Intelligence & Competitor Benchmarking Platform01 / 27
A Executive Summary

Overview

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Project No.
01
Client / Org
PT. Petrosea Tbk
Role
Lead — Data Engineering & BI
Year
2026
Location
Head Office
Discipline
Business Development Intelligence

Transformed fragmented public sector procurement data into a strategic market intelligence engine—evaluating market size, tracking competitor share, and identifying high-probability JO targets in EPC and infrastructure.

Overview — Project Exhibits3 images · add up to 01.12
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.1
PT. Petrosea Tbk · 2026 · Exhibit 01.1
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.2
PT. Petrosea Tbk · 2026 · Exhibit 01.2
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.3
PT. Petrosea Tbk · 2026 · Exhibit 01.3
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.4
PT. Petrosea Tbk · 2026 · Exhibit 01.4
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.5
PT. Petrosea Tbk · 2026 · Exhibit 01.5
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.6
PT. Petrosea Tbk · 2026 · Exhibit 01.6
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.7
PT. Petrosea Tbk · 2026 · Exhibit 01.7
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.8
PT. Petrosea Tbk · 2026 · Exhibit 01.8
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.9
PT. Petrosea Tbk · 2026 · Exhibit 01.9
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.10
PT. Petrosea Tbk · 2026 · Exhibit 01.10
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.11
PT. Petrosea Tbk · 2026 · Exhibit 01.11
INAPROC Market Intelligence & Competitor Benchmarking Platform — exhibit 01.12
PT. Petrosea Tbk · 2026 · Exhibit 01.12
Executive Summary01 / 27
B Outcomes

Strategic Business Impact

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01

Market Sizing & Opportunity Mapping

Modeled a Rp475.04 Trillion addressable market, isolating top capital spenders led by PUPR and the Ministry of Transportation.

02

Competitive Benchmarking

Decoded winner patterns across major SOEs (PT PP, Hutama Karya, Waskita, WIKA, Adhi Karya), categorizing win rates by domain.

03

JO Target Identification

Evaluated mega-projects (IKN toll segments, gas pipelines, VVIP airports) to identify strategic JO opportunities and optimize bid pricing.

Strategic Business Impact01 / 27
C Delivery

End-to-End Ownership & Technical Execution

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01

Data Gathering & Pipeline Engineering

Built automated extraction pipelines from scratch to harvest, clean, and structure raw procurement records.

02

Data Modeling & Analytics

Designed relational schemas and DAX metrics to aggregate tender data and perform comparative peer analysis.

03

UI/UX & Business Intelligence

Developed decision-support screens (Benchmark Comparison, Cost Finder, Summary Matrix) for BD executives.

04

Change Management

Embedded real-time competitive insights into the commercial pipeline strategy.

Power BIData PipelineDAXCompetitor BenchmarkingMarket Sizing
Technical Execution01 / 27
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